About

Plusgreen is a firm that addresses domestic food waste by empowering individuals and households to live sustainably through innovative products and solutions that make environmentally good choices simple, accessible, and affordable. We mix technology and environmental experience to help minimize footprints and have a beneficial impact. PlusGreen is a company with roots in Finland, where it's a legally registered business entity.

Vision

Our slogan "Path & Partner to Sustainability", reflects our vision as we aspire to be the leading household partner on their path to sustainable food consumption.

The trigger

UN - sustainable development goals

The realization of the effects that wasteful consuming practices have on both people and the environment served as a catalyst for us. This resulted from all the warnings issued by the UN through its sustainable development goals programs, urging businesses and people to take action. Knowing about this problem, our next concerns were "How can we help?" and "What can we do?" These questions gave rise to plus green.

Strategic pillars

Prevention

The majority of what we do is motivated by waste prevention. This has a significant impact on our design choices as we prioritize measures that stop waste before it starts (rather than waiting for it to happen before trying to control it).

Awareness

Waste and sustainability may seem like unimportant topics to many people (especially in developed economies where trash is most prevalent), but we know that raising awareness about these issues is essential to finding a solution. Therefore, one of the key things we can do is to start raising awareness (global issue -global solutions).

Assistance

Our efforts to help households with regular tasks that are likely to result in food waste and to guide them in making sustainable decisions along the road are the focal points of our actions and solutions.

Why households ?

Why - Our sworn enemy

The data on food waste reveals that household food waste is the primary contributor to the problem, accounting for more waste than retail or food service providers. This finding may surprise many, as individuals may assume that businesses are the main culprits. However, when considering the cumulative impact across neighborhoods and cities, it becomes clear that domestic food waste is the largest source. As a result, +Green has prioritized reducing household food waste, recognizing that addressing this issue will have a significant impact on reducing overall food waste.